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Airline distribution has been permanently changed with the growth of the Web. The Internet has provided a new direct customer platform but has also created new intermediaries with strong market power. With emerging platforms such as mobile and social media airline marketing and loyalty strategy is changing. Ancillary revenue has generated billions of dollars for the airline but is causing pain throughout the distribution system. Travel Tech Consulting has deep knowledge of the airline industry with a team of ex-airline and GDS executives who can be deployed on projects to insure that technology is aligned with business strategy. The airline practices is led by Norm Rose who worked in senior marketing and sales roles at United Airlines form 1982-1989